The fashion house Longchamp has launched the first two episodes of it’s web series, Heels.
The seven episodes Heels will be broadcast for five weeks, exclusively on the website Aufeminin.com. They stage Alice Valois, fashion editor at Shine magazine, and her sworn enemy, Trisha Barton. I really like the image processing and the fact you can not see the faces of the characters, their personality is reflected by the clothes. And the communication journalist in me can't help pointing out that a web series is a great new way to advertise a brand on the web. Great initiative!
Pour vous donner le ton, voici des images tirées du premier épisode.
To set the tone, here are some images from the first episode.
Pour voir les épisodes disponibles, cliquez ici.
To watch the episodes available, click here. (in french only)